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汽車改裝次文化研究創作 - Mazda3

為了解決camry 7代改裝的問題，作者李効武 這樣論述：

Since the early 90’s, explosive growth of the automotive aftermarket tuning scene, global automotive markets have been overrun by vase varieties of aftermarket brands and parts. Aftermarket Products becoming available for almost any manufacture and model, from performance parts such as engine upgra

des to suspension setups, or perhaps the paintjob that changes the vehicle color from one to another, with add-on graphics to increase the presence of the vehicle and making it one of a kind. It was the trend to tune a vehicle straight out of factory, it was the cool thing to do, it was the way to e

xpress, the way to become different from others, it all started with the imports, it wasn’t long until the other brands catch up, but as generations grew past their teenage years, and tuning scene died down from the limits created by law enforcers. Slowly it began to fade away, it was deemed dangero

us, the cause of street racing, police began to hunt down modified vehicles, law after law was passed to prevent a vehicle from being modified, and with nothing standing up for the culture, it got quiet away. Until early 2000, movie maker Universal Studio released its first ever “Fast and the Furiou

s” movie, a movie about street racing, involving beautiful machines of speed which re-ignited the roaring hearts and boiling bloods of many past tuners. The aftermarket tuning scene completely exploded globally, many movies of the same series later; it created a butterfly effect in this unique cultu

re worldwide, by year of 2009, just Chinese market along, vehicle tuning market value exceeded seven billion US dollars, and vehicle modifying no longer limit to imports, this time the growth is humongous, the movie franchise help created vast varieties of styles and joined all different tastes from

different sides of globe. People start to develop unique trends of modification such as JDM which stands for Japanese domestic market, VIP, especially for the high and luxurious, Hellaflush, for those willing to lay low. And this culture is no longer limited to the young and vicious, even major sup

er car maker from Europe got themselves involved with it, automakers pour all its resources to study and create factory performance parts and special edition vehicles to please its customers, Why is vehicle modification such a big thing? This study attempts to rectify the true value of vehicle modif

ications and create a better public understanding of this culture. With the help from a couple examples of modified vehicle, alongside a few case studies, we hope to provide prove of a positive image for all tuners of automotive industry, and bring more attention into the benefits and art of vehicle

modifying.This study will be categorized into 3 different parts, first we will explore into a series of major automakers that are well known worldwide for their special contribution in vehicle modifying, the results will then introduce some of the special edition vehicles, including factory tuned v

ehicles, and some aftermarket tuned vehicles, which also divides into different types and trends of modifying. Joining the style and taste of uniquely manufactured vehicles, we will then throw in a mixture of personal styling, ways of self expression, and then re-create such effect on an originally

very plain sedan. The production process mainly involves performance upgrades, creating a better output of power, while small amount of exterior upgrades to match up to the owner’s personality, the result is aimed to be low profile, but an all rounded vehicle, proving that a fun driving experience i

s not a luxury just limited to the exotics. Photo images were taken in the process of upgrading and some videos were made to document the upgrade and necessary up keeping. The final goal is to create a better understanding of the vehicle modifying culture, bringing more positive view and appreciatio

n towards the very unique styling and design cues of this culture.

探討油電混合車綠色消費動機的關鍵因素

為了解決camry 7代改裝的問題，作者劉冠輝 這樣論述：

在今日環保意識抬頭下，油電混合車(Hybrid Electric Vehicle, HEV)可兼顧省能、低污染，可謂是未來車輛中的一大福音。油電複合車是一種結合引擎與電動馬達零污染特性所創造出輸出功率大、續航力佳與低噪音的一種省能、低污染且具環保概念的車輛。近十年來，二氧化碳的排放量以每年5.6%的成長率增加。因應日益惡化的地球環境，發展高效率且低污染排放的環保性交通工具，並且結合政策補助加以推廣，便成了各國政府面臨的首要課題。現行的環保車輛，包括瓦斯車、電動車、燃料電池車、酒精車、生質柴油、太陽能車、油電混合車（Hybrid Electric Vehicle，HEV）等。油電複合動力車因技

術較為成熟，有較佳的價格優勢以及不需充電的方便性，成為現階段低污染車輛之主力產品。 本研究在企業社會責任的理念下，探討消費者購買油電混合車時除了企業社會責任的考慮因素下，必需有內部動機與外部動機因素的結合才會促使消費者增加購買油電混合車的動機。而過去的研究以負面表列的方式探討消費者購買油電混合車為什麼不考慮企業社會責任，本研究透過內部與外部因素的結合，從微觀的消費者個人，到宏觀的政府政策，以正面表列的方式探討消費者購買油電混合車為什麼要考慮企業社會責任。 而在政府的政策方面其不同於美國、義大利或是其它先進國家有其文化脈絡，台灣的市場相對較小，政府沒有致力於油電混合車市場的補助，也間接的導致

消費者以價格、高燃油效率的方式導向為購買油電混合車，也可以說是很原始的消費習慣。