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客戶滿意度與忠誠度關係對汽車維修作業流程之關鍵因素_以B公司為例

為了解決Used car Price Index的問題，作者蕭文松 這樣論述：

論 文 摘 要從忠實客戶的推薦中獲得最大收益一直是汽車銷售服務業追求的重要指標；因此，無論是知名品牌還是企業，客戶滿意度都是售後服務行業的重要議題。往常評量客戶滿意度以CSI（Customer Satisfaction Index）做為評量客戶在交易中滿足期望的程度，而本論文在研究上結合客戶溝通管理工具CCM（Customer Communication Management）蒐集資料，以B公司服務之客戶為對象，採客戶之聲VoC （Voice of Customer）問卷調查方式，運用結構性的工具與方法去收集和分析客戶所重視的需求及評價，篩選後共計取得有效問卷計142份。通過CCM管理系統的

描述性分析、因子分析等數據發現，品牌形象和客戶滿意度會影響客戶忠誠度，研究結果還顯示，有37%的客戶最在意的售後服務是態度行為以及信息的溝通。本研究基於數據分析結果，為相關理論的發展過程改進及實踐的應用提供了有效的建議。售服人員的服務態度、專業度和信任度是需要提高的主要項目，建議B公司重點關注此類服務品質因素，作為以後服務管理的參考。

二手零售服装 VS 品牌服装：菲律賓服装的偏好

為了解決Used car Price Index的問題，作者潔洛米 這樣論述：

AbstractIn the apparel industry, overindulgence is visible, with cheap clothing contributing to a fast cycle of consumer purchase as the same time as branded clothing. The goal of this study was to learn about the lived experiences of Filipino employees and to learn about their preferences for seco

ndhand and branded clothes shopping. Furthermore, the study used the variables perfection seeking, casual curiosity, and digging to investigate consumers' views of the features of their preference. To address the research objectives, guide questions were created. To collect data from the participant

s, who were Filipino workers that engage in fashion consumption, the study used a qualitative technique based on phenomenology, specifically Giorgi's method of analysis. Themes arose from the interviews, which were discussed. This study adds to the body of knowledge about consumer behavior and colla

borative fashion consumption. The limitations of the study as well as ideas for further research were explored.Keywords: fashion consumption, secondhand-retail clothing, preference, Filipino workers