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Understanding Customers’ Satisfaction and Reuse Intentions on Online Shopping Platforms: An Empirical Study in Vietnam

為了解決Office KMS的問題，作者阮明孝 這樣論述：

In the modern world, the Internet appears everywhere and naturally breaksdown all barriers between global sellers and buyers. All electronic devices are connected to each other to form increasingly advanced products/services to meet human needs. Since then, the term E-commerce appeared and became m

ore popular than ever and had a positive impact on global economic and cultural development.E-commerce became the perfect steppingstone for the explosion of online shopping platforms all over the world. The main purpose of this research to examine the variables affecting the users' level of satisfac

tion when using these platforms, and their intention to reuse them in the future.This research is using quantitative method to analyze the findings through evaluating the relationship between DeLone & McLean’s Information System Success Model (Information quality, System quality, Service quality), P

rice, Time saving, User satisfaction, Reuse intention of Online Shopping Platforms in Vietnam. The respondents of this study were 275 people living in Vietnam, most of them are students and office workers. The survey was conducted in Vietnamese, using online platform.The study discovers that system

quality have a significant relationship with user satisfaction reuse intention, while information quality and service quality are not. Time saving and trust are significant associated with user satisfaction. Otherwise, Price and time saving factor indicate significant relationship with reuse intenti

on.