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從免費到付費:探索遊戲賦能、玩家參與度對於購買意圖之行為-MOBA 遊戲為例

為了解決Odyssey 2021 PTT的問題，作者黃立帆 這樣論述：

近年隨著智慧型手機及物聯網的普及與發展，行動遊戲的遊戲質量與玩家之間互動的互動都越來越真實，本研究以近年來較少被研究的「多人線上戰鬥競技場遊戲(Multiplayer Online Battle Arena，MOBA)」為研究對象，以前的研究多基於感知價值理論來探討MOBA遊戲的忠誠度與消費行為，較少從玩家在遊戲中所體驗到的參與度角度來對消費行為的相關研究。 本研究第一主要探討於行動MOBA遊戲環境中，玩家在遊戲中所體驗的參與度因素是哪些與是否影響購買意圖，其次本研究主要探討遊戲系統的哪些賦能因素會對玩家產生參與度。 本研究調查採用問卷調查法，研究對象為近半年內遊玩過行動多人線上戰鬥競

技場遊（MOBA）的玩家，並在各大社群媒體（Facebook、Instagram、Dcard、PTT）進行問卷發放，共回收357份有效問卷，使用SmartPLS 3.0軟體進行本研究結構模型分析及驗證相關假說。 研究結果發現(1)雖然沉浸式體驗中的心流體驗是一個最佳的體驗狀態，但經由網真與社交臨場感所形成的臨場感對於非功能性商品的購買意圖影響還是遠大於心流體驗。(2) MOBA遊戲環境下賦予的系統賦能，感知公平性、技巧與挑戰平衡、遊戲合作性、元發聲、遊戲競爭性、遊戲互動性都對於心流體驗都是有顯著的影響。(3) 遊戲合作、元發聲、遊戲互動性對於臨場感體驗都是有顯著的影響。(4)成就可見性對

於心流體驗以及臨場感皆無顯著影響，而遊戲競爭性對於臨場感體驗也無顯著影響。

Employees' Exceedingly Difficult Goals and Subjective Well-Being: A Moderated Mediation Model of Emotion Regulation and Goal-Striving Stress

為了解決Odyssey 2021 PTT的問題，作者王敏如 這樣論述：

Employees’ well-being in the workplace is paid more attention nowadays because people’s work and life are inseparable. Job performance has a huge impact on the employee’s mental state and vice versa. Setting a challenging goal is an organizational strategy for motivating employees to reach higher p

erformance. It is not surprising that exceedingly difficult goals raise goal-striving stress and damage employee’s subjective well-being. This study examined the psychological consequence of exceedingly difficult goals in goal-setting theory and provided companies with directions to solve this issue

. The number of valid questionnaires were collected 356 Taiwanese high-tech engineers via online survey through the PTT tech-job page. We analyzed the data by PROCESS and tested the mediation effect of goal-striving stress on the negative relationship between exceedingly difficult goals and subjecti

ve well-being and also emotion regulation with two dimensions of cognitive appraisal and expressive suppression had significant moderation on the indirect effect of exceedingly difficult goal on subjective well-being via goal-striving stress. This study found that goal-striving stress mediated the e

ffect of exceedingly difficult goals on subjective well-being, and only expressive suppression moderated the indirect effect of exceedingly difficult goal on subjective well-being via goal-striving stress rather than cognitive appraisal. This study fulfilled the research gap on the consequence of ov

er challenging goals applied by goal-setting theory and expand the literatures on emotion regulation strategy selecting. We highly recommend companies starting to revisit their motivation strategy, develop stress management and emotion regulation training courses, and set proper support policies to

improve employees’ well-being.