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行動應用軟體導入新車銷售與售後服務之使用功能性調查研究

為了解決NISSAN Care APP的問題，作者王昱翔 這樣論述：

科技與無線網路的快速發展下，行動裝置逐漸成為人們日常生活中不可或缺的工具以及未來全新市場的重要推手，近年來網際網路資訊科技與汽車產業的躍進，汽車產業已慢慢轉向以服務為第一宗旨的方式在經營，藉由服務品質的體驗加上汽車的品質，給予來店的顧客最高的服務方式，因而來提升整體的來客數。現在的汽車市場中加入汽車行動APP來讓現有顧客以及未來潛在顧客更了解汽車廠家的更多資訊，但就現有市場中的汽車行動APP對於使用者所設計的功能還可以再更精進，因此本研究主要在於調查不同變數的消費者在使用汽車行動APP時所需之功能，希望藉由研究、分析在不同程度的動機下，使用者對於系統的品質、資訊的品質、實用性等作研究基礎來研

究及分析，以提升使用者在使用APP能夠更加便利以及提升各家廠家整體銷售量。依據資料分析之結果，本研究結論如下：一、現有的汽車APP使用需求功能有提供的內容清楚明瞭、系統安全性、提供最新資訊、購買汽車投保資訊、購買汽車後的維修資訊等對使用者來說都是重要的。二、資訊、系統品質中發現性別與年齡層不同對於品質的要求也不相同。三、實用性中可以發現職業別的不同對於APP的實用要求也不相同。四、購買汽車前使用可以發現不同的年齡層對於APP的功能要求不相同。最後，本研究根據研究結果，提出具體建議，供開發商及未來研究者參考。

調適創新以因應新興市場之挑戰: 跨國企業簡約創新個案分析

為了解決NISSAN Care APP的問題，作者譚明芳 這樣論述：

Globalization has impacted every single aspect in human’s life, including how organizations do their business. Many multinational enterprises have been trying to promote their products or services outside of their own country, mostly by targeting emerging markets. Emerging markets have a lot of gro

wth potential in terms of population and economy, however, compared to developed countries, they are different markets with utterly different needs. Therefore, multinational enterprises cannot directly sell their innovative products or services into these countries; they need to adapt by creating ne

w innovation instead. One of the solutions is through frugal innovation. In this study, we will learn that frugal innovation, the term which was first created in the emerging markets, has been adopted by multinational enterprises in developed countries as one strategy to enter emerging markets. Thro

ugh the cases chosen, this study shows two utmost things: (1) multinational enterprises either utilizing local existing infrastructure for a low-cost solution, utilizing common local practice to be widely accepted, minimizing rural-urban distance and facility availability gap, or creating solutions

having low dependency on electricity and internet connection suiting rural areas’ condition in order to penetrate markets with existing constraints and (2) multinational enterprises build four capabilities, which are developing products to serve large population residing in rural areas, tackling inc

omplete infrastructure, developing products to fulfill the needs of water and health facilities, and providing banking services to underserved population, leading to their advantage competing in both developed and emerging countries. This study is created in hope to give a new insight into the devel

opment of frugal innovation in the future.