國立政治大學 國際經營管理英語碩士學位學程(IMBA) 冷則剛所指導 德希蒙的 戴姆勒小客車中國市場風險分析 (2018),提出Evoque DYNAMIC關鍵因素是什麼,來自於中國、汽車產業、風險分析、戴姆勒。
Evoque DYNAMIC進入發燒排行的影片
首次登記稅增加之後,中高價車的差額往往比入門車更大。TopGear編輯走入Land Rover陳列室,詢問之下有些型號沒有明顯受加價影響,差點忘記Land Rover不缺柴油商用車型,可以在今次加稅中免疫:
1. Land Rover Discovery Sport P200 S (Deluxe Pack 2)七座: $539,000
2. Range Rover Evoque P200 R-Dynamic SE (Urban Pack):$738,000
3. Land Rover Discovery 3.0 SDV6柴油商用車:$748,000
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戴姆勒小客車中國市場風險分析
為了解決Evoque DYNAMIC 的問題,作者德希蒙 這樣論述:
The Chinese market for Automobiles underwent a rapid development in the last 40 years and now is the biggest market in the world. Many foreign carmakers also entered the market, mostly through joint venture agreements with local companies. Daimler AG is the mother company of the oldest car brand in
the world, Mercedes-Benz. For Daimler’s passenger car business, China became the single biggest market in 2015 and the company is now active in the market with different joint ventures operating R&D, production and sales facilities. The sheer size of the Chinese automotive market offered and offers
great opportunities for Daimler’s passenger car business but also exposes the company to certain business risks: Firstly, a slowdown in general economic growth and a less dynamic automotive market naturally impose a risk on a company who sells a big proportion of its cars in China. Recently, the ma
croeconomic situation is also influenced by the US-Chinese trade disputes. Secondly, within the markets there are certain risks threatening Daimler’s market position such as new customer preferences for mobility services instead of car ownership, not being able to keep up with the demand for electri
c vehicles, losing customers’ trust as well as risks that come with the joint venture relationships as well as the legal environment in China. This thesis aims at assessing Daimler’s management of these risks by using statements given by top managers over the past years.