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The Relationships Among Intrinsic Motivation, Extrinsic Motivation, Extraversion, Agreeableness and Salespeople Performance Moderated by Organizational Commitment and Compensation

為了解決DQ381 Mobile01的問題，作者范氏芳容 這樣論述：

The present research exams the relationship between the factors of intrinsic motivation, extrinsic motivation, extraversion personality trait, agreeableness personality trait and salespeople performance in Ho Chi Minh City in Vietnam. Moreover, it also explores the moderating impacts of organizatio

nal commitment and compensation on the influence of these factors on salespeople performance. Analysis regression and four-steps, gathering with descriptive statistics, reliability analysis, correlation analysis, were employed to test hypothesis. To determine the internal consistency of group items,

Cronbach’s alpha value was assisted. Questionnaires were distributed to 200 salespeople in various retail organizations and companies selling fashion products of Ho Chi Minh city in Vietnam from July to August 2019. Afterward, 196 questionnaires were procured for the sample.The results asserted a p

ositive significant effect of extrinsic motivation, extraversion personality trait and agreeableness personality trait on salespeople performance from various retail organizations and companies selling fashion products of Ho Chi Minh city in Vietnam, while there is no relationship between salespeopl

e’s intrinsic motivation and their performance. Additionally, the findings also verified the consequence of moderator factor as compensation on the relationship of intrinsic motivation and agreeableness on salespeople performance. Moreover, some accommodating advantages for retail organizations as w

ell as sales managers in making hiring and training decisions is provided in this research.

跨屏互動行為與使用者經驗之探索研究—以訂房服務為例

為了解決DQ381 Mobile01的問題，作者張心瑜 這樣論述：

摘 要學 號：M10663001論文名稱：跨屏互動行為與使用者經驗之探索研究—以訂房服務為例總頁數：199學校名稱：國立屏東科技大學 系（所）別：餐旅管理系（所）畢業時間及摘要別：107學年度第1學期碩士學位論文摘要研究生：張心瑜 指導教授：張慧珍論文摘要內容：資訊科技的發達引領產業在網路及行動裝置市場上的發展，更掀起了跨屏時代的浪潮。使用者對企業在網站或行動裝置APP等非實體服務的滿意度，更源於企業對於使用者經驗的經營。本研究目的即藉由人口變項、使用行為、不同情境跨屏互動行為與使用者經驗進行研究，以建構相關研究文獻，提供實務參

考建議。在質的研究中，本研究以文獻探討跨屏互動與使用者經驗之研究理論，專家訪談深入產業界在跨屏互動行為與使用者經驗的發展現況，歸整出兩者在國內餐旅業結合尚待起步階段。在量的研究中，本研究採用準實驗研究法，主要以21至26歲的大學生為研究對象，針對226位受測者進行網路訂房服務的情境模擬操作，並在回收的221份有效問卷中，利用SPSS統計分析受測者使用行為、人格特質、基本資料、情境實驗問卷等，以研究跨屏不同步、跨屏同步與不跨屏等情境類別的使用者經驗。綜合質量混合研究結果發現，跨屏同步與跨屏不同步之間有顯著影響，使用行為與人口變項則有部分顯著，期望本研究結果可提供產學界實務上的貢獻。關鍵字：跨屏互

動行為、使用者經驗、訂房服務、人格特質