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考慮逆物流之消費者選擇電子商務平台影響因素分析

為了解決退貨便退回物流中心的問題，作者譚湘玲 這樣論述：

With rapid development of information technology, Internet is gone deep into every corner of the world. E-marketing can not only save huge marketing expenses and cost of expansion of business from merchants, but also reduce manufacturers’ operating cost by the convenience of information technology

to enhance their competitiveness. Although the culture, language and life habits of Taiwan are similar to Mainland China, the reverse logistics mechanism of electronic commerce still exist many differences because of the different business environment and consumption habits. In the logistics activit

y, corporate reverse logistics mechanism plays the roles of product return, source reduction, recycling, material substitution, items reuse, refuse disposal, retreatment, repair, reproduction. Relative to forward logistics mechanism, the activities of reverse logistics mechanism will have a signific

ant impact on corporate mode of operation.The main purposes of this study are to conclude current situations of sales return on electronic commerce, discuss the influence factors of considering the return mechanism on selecting electronic commerce stores, and sort by the importance of factors. This

study aimed at the consumers from Taiwan and Mainland China as the research objects to analyze the consideration factors in the reverse logistics mechanism of electronic commerce, and analyzed the influence factors why consumers select electronic commerce platform by voting analytic hierarchy proces

s (VAHP).The research results found that for the seventeen factors of influencing consumers from Taiwan and Mainland China selecting electronic commerce, the top five Taiwan consumers attach great importance to were credit card information leak, personal information leak, unmatched specification bet

ween purchased products and the website, online shopping fraud, and breaks or flaws of purchased products. The top five Mainland China consumers attach importance to were credit card information leak, personal information leak, unmatched specification between purchased products and the website, brea

ks or flaws of purchased products, and the bad attitude of customer service.